Company

Powering Telehealth and AI Annotation, Medcase is the world’s first global 'power grid' of medical experts and healthcare professionals. With a growing network of over 12,000 Healthcare Professionals across various specialties in over 30 countries, the organization connects medical innovators and virtual care providers to the knowledge, skills, and expertise of leading Healthcare Professionals.

The Challenge

As a health technology company servicing SMBs and enterprises worldwide, curating highly-targeted inbound and outbound prospecting lists is vital to Medcase's marketing and SDR strategy. The challenge? The medical and healthcare industry is vast and ever-evolving. Curating lead lists on a monthly basis according to the organization's ideal customer profile would require the SDR team to spend significant time away from what they do best – building relationships with industry leaders.